Just yesterday we were at the BlackBerry media event where we were given a quick showcase of some of the nifty and wonderful apps on the BlackBerry platform and well it left us quite dazed, with the possibilities of the BB OS7 platform (more on that later).

Far importantly, we noticed that a few key BlackBerry executives were walking around with the 9900 in a gorgeous white colour body. the 9900 existed in white!

And today, we get the official communication of it’s existence. If you ask us, this 9900 in white looks quite stunning an beautiful in person. I guess this colour might just put the sales of the 9900 in overdrive.

Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of the BlackBerry® Bold™ 9900 smartphone in Pure White for India. The stunning new smartphone is available at authorized retail channels nationally.

The BlackBerry Bold 9900 is the thinnest BlackBerry® smartphone yet at only 10.5mm, and the first to offer the perfect union of a high performance keyboard and touch display integrated within the iconic BlackBerry Bold design. The new BlackBerry Bold 9900 is also the first BlackBerry smartphone to include built-in support for NFC (Near Field Communications), a new technology that is enabling many new and exciting capabilities, including the ability to make mobile payments, pair with NFC-enabled accessories or read SmartPoster tags with a simple tap of the smartphone.

Distinguished by its high performance, beautiful design, amazingly effective keyboard and brilliant touch display, the Pure White BlackBerry Bold 9900 is crafted with premium materials including a brushed stainless steel frame that puts the finishing touch on a truly outstanding smartphone.

BlackBerry® 7, the operating system that powers the BlackBerry Bold 9900, introduces a next generation BlackBerry browser with a significantly faster, more fluid web browsing experience that is among the best in the industry. Combining the dramatically improved performance of the advanced WebKit browser engine together with powerful hardware enhancements, the BlackBerry Bold 9900 smartphone delivers browsing  results that are up to 40% faster than BlackBerry® 6 based smartphones and up to 100% faster than BlackBerry® 5 based smartphones*. Additional enhancements to the browser include optimized zooming and panning for smoother web navigation and optimized HTML5 performance for incredible gaming and video experiences.