RIM launches the uber expensive P’9981 in India
RIM today at an exclusive event launched the BlackBerry Porsche P’9981 phone in India. The BlackBerry P’9981 is the uber expensive version fo the BlackBerry 9900. The radically designed phone is forged from stainless steel, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. The smartphone also includes a premium, exclusive PIN that easily identifies the user as holder of a Porsche Design P’9981 smartphone from BlackBerry.
Guess, it’s only a matter of time before the stars in Bollywood who are known to be BlackBerry aficionados will lap up this uber exclusive phone!
The phone is expected to cost an unbelievable Rs.1,39,990. For the average guy, that’s expensive and well let’s face it’s just not meant for him. However the elite and rich folks might not find the tag exorbitant at all! Looks like the Vertus and Tag Heuers have company and competition.
Press Release follows -
Mumbai, June 20, 2012 – Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today launched the elite new Porsche Design P’9981 smartphone from BlackBerry® in India.
Instantly identifiable as a Porsche Design product, the exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. The smartphone also includes a premium, exclusive PIN that easily identifies the user as holder of a Porsche Design P’9981 smartphone from BlackBerry.
“The brand new P’9981 smartphone is a milestone product for Porsche Design,” said Dr. Juergen Gessler, CEO Porsche Design Group. “It is a representation of the iconic Porsche Design styling philosophy and RIM’s technology-driven focus, which combine to deliver engineered luxury and performance in a smartphone for the discerning consumer.”
“The Porsche Design P’9981 smartphone from BlackBerry is a perfect culmination of style and functionality,” said Sunil Dutt, Managing Director for India at Research In Motion. “The exceptional look and feel of this modern smartphone inspires and we are pleased to be launching the P’9981 in India.”
Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor and Liquid Graphics™ technology, which enables a highly responsive touch experience with incredibly fast and smooth graphics. It also features HD video recording, 24-bit high resolution graphics, advanced sensors enabling new augmented reality applications, and built-in support for NFC (Near Field Communications). It comes with 8 GB of on-board memory, expandable to up to 40 GB with a microSD card.
The new Porsche Design P’9981 also comes with the latest BlackBerry OS that delivers a highly refined and integrated suite of phone, email, messaging and social apps. It includes a next generation BlackBerry® browser, which provides a fast, fluid web browsing experience that is among the best in the industry, and comes with a number of pre-loaded applications that keep users connected and productive throughout the day.
The Porsche Design P’9981 smartphone from BlackBerry will be available at select BlackBerry Premium and BlackBerry Exclusive stores in India.