Selena Gomez Partners with Case-Mate

Jul 26th, 2012No Comments

Selena Gomez, actress-singer-entrepreneur is partnering with Case-Mate for their upcoming  “Right Case, Right Occasion” marketing campaign. Selena will showcase Case-Mate’s line of fashion-forward smartphone and tablet cases.


Selena Gomez to Partner with Case-Mate to Launch Global Marketing Campaign

ATLANTA, July 25, 2012 – Actress, singer and entrepreneur Selena Gomez is partnering with Case-Mate as a part of its upcoming “Right Case, Right Occasion” marketing campaign. Gomez will showcase Case-Mate’s line of fashion-forward smartphone and tablet cases in an integrated marketing campaign that will include broadcast, digital, and social media-based programming.


Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. The upcoming integrated marketing campaign will feature a powerful roster of fashionable, celebrity trend-setters who will inspire Millennials to outfit their smartphones and tablets with cases that complement their various styles and individual personalities.

“Fashion has become a huge part of my life, and I want to share this experience with all of my fans,” said Selena Gomez. “I’m really excited about partnering with Case-Mate; they have so many stylish and beautiful cases that I can switch out and use to accessorize any outfit.”

Over the past several years, Selena has built a successful apparel line, Dream Out Loud, at Kmart and recently launched a fragrance line. The fun-loving superstar has millions of adoring fans around the world along with a massive social media following.

“Selena Gomez was selected for our campaign because she personifies the Case-Mate brand,” said Shashi Reddy, Case-Mate’s Founder and CEO. “She’s a role model to young fashionistas everywhere, and she knows how to stay true to her own personal style.”

The campaign is set to air beginning in September 2012.


About author:

Vyom Ashar is a mobile phone enthusiast. Loves gadgets especially mobile phones, and is now using the Samsung Galaxy NoteII along with the legendary Nokia N82. You can catch him on twitter "@vyomashar"

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